Trends in U.S. Public Library Websites and Social Media

webtech2014

In 2008, we launched a longitudinal study to document the use of various web technologies (e.g., virtual reference, mobile friendliness, social networking, etc.) on the websites of public libraries throughout the U.S. The study was repeated in 2010, 2012, and 2014, expanding on the 2008 findings by tracking the trends in U.S. public libraries over time as well as by examining new technologies as they emerged. Our latest findings, from 2014, indicate that from 2012 to 2014, the percentage of library websites offering any type of mobile-friendly access increased, with the biggest change in libraries serving populations of under 10,000 (71% in 2014 vs. 17% in 2012). Mobile apps were offered by about 3 in 4 libraries serving 500,000+, and nearly 3 in 5 libraries serving under 10,000. About 2 in 5 libraries serving 500,000+ and 1 in 4 libraries serving 10,000-499,999 had websites with URLs that redirected to a mobile site when viewed on a mobile device. And, about 1 in 5 libraries (across all population sizes) had websites that used responsive design.

Find out more about our 2014 study in our Fast Facts reports summarizing highlights for both the U.S. and Colorado, as well as an expanded report that contains the study methodology and charts of all of the findings. And, stay tuned! In 2014, we expanded our study to include academic libraries. Those findings are coming soon.