The Dynamic Data Duo: Quantitative and qualitative data, part 2
In our last post we introduced you to the dynamic data duo—quantitative (number) and qualitative (story) data. Like any good superhero squad, each have their own strengths and weaknesses. Quantitative data can usually be collected and analyzed quickly, but can’t really yield nuanced answers. Qualitative data is great at that! However, it often takes a […]